BAT is a leading, multi-category consumer goods business. While our heritage is founded on manufacture and sale of combustible cigarettes and other tobacco products, our purpose is to build A Better Tomorrow™ by reducing the health impact of our business.

This is underpinned by excellence across our environment, social and governance priorities. This approach will deliver A Better Tomorrow™ for our consumers through offering a greater choice of less risky products; society through reducing the health and environmental impacts of our business; our employees by creating a dynamic and purposeful place to work;and our shareholders by delivering sustainable superior returns.